12 May

China’s mobile market shifts toward hardcore gaming – Report

first_imgChina’s mobile market shifts toward hardcore gaming – ReportResearch from DataEye and Niko Partners shows a maturing market that could see consolidation in the near futureJames BrightmanWednesday 10th February 2016Share this article Recommend Tweet ShareNiko Partners has recently teamed with DataEye (which provides analytics on 24,000 games on 600 million mobile devices) to offer further insights into China’s digital games market. The first report from the collaboration examines the booming mobile market in the country. While it does essentially reiterate Niko’s previous assessment that mobile has hit peak growth in China — DataEye sees “a diminishing growth rate in 2016 due to further intensified competition” — the report does highlight several other notable findings.In particular, the mobile games space in China is no longer driven by the appeal of casual titles. “Therise of hardcore RPGs and eSports drove the entire industry to shift from casual/midcore games to hardcore games,” DataEye said. This has resulted in much greater game time and frequency from players across China. During 2015, over 30 percent of mobile game users spent more than 30 minutes to play games, and nearly 40 percent of players said they play more than 3 times per day. Related JobsSenior Game Designer – UE4 – AAA United Kingdom Amiqus GamesProgrammer – REMOTE – work with industry veterans! North West Amiqus GamesJunior Video Editor – GLOBAL publisher United Kingdom Amiqus GamesDiscover more jobs in games Importantly, DataEye also found that domination from the top companies has led to stiffer competition. Numerous traditional PC game companies shifted their focus to mobile gaming in 2015, DataEye said. The top seven companies (including Tencent, Netease, Perfect World and Shanda) released over 150 mobile games, and of those Tencent and Netease “owned the top 10 titles, showing an obvious monopolized competition.” With a focus on core gaming, developers have to make sure they’re building high quality products that can capture an increasingly demanding audience. Needless to say, that’s led to increased costs. DataEye sees R&D costs going up along with development cycles. Furthermore, operating costs for things like the distribution channel and traffic promotion are expected to increase significanly. Naturally, this means that industry giants “would definitely continue their financial and R&D advantages, whereas the small and medium gaming developers facing obvious challenges would possibly collapse or be acquired by the giants. Collaboration between big giants and small developers would be a common trend in near future,” DataEye said.You can read much more and obtain a full copy of the report here.Celebrating employer excellence in the video games industry8th July 2021Submit your company Sign up for The Mobile newsletter and get the best of GamesIndustry.biz in your inbox. Enter your email addressMore storiesEpic vs Apple – Week One Review: Epic still faces an “uphill battle”Legal experts share their thoughts on the proceedings so far, and what to expect from the coming weekBy James Batchelor 15 hours agoEpic Games claims Fortnite is at “full penetration” on consoleAsserts that mobile with the biggest growth potential as it fights for restoration to iOS App StoreBy James Batchelor 18 hours agoLatest comments Sign in to contributeEmail addressPasswordSign in Need an account? Register now.last_img

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