31 Dec

Sports Investment Partners joins Rightster for on-demand video push

first_img Related Sports Investment Partners (SIP) has joined forces with Rightster Group, a provider of cloud-based services that ‘optimise the distribution and monetisation of live and on-demand video.’ The involvement of SIP coincides with Rightster securing a listing on the AIM stockmarket.AIM is the London Stock Exchange’s international market for smaller growing companies. A wide range of businesses including early stage, venture capital backed as well as more established companies join AIM seeking access to growth capital.Rightster was founded in May 2011 by Charlie Muirhead with the vision of enabling media businesses to overcome the huge fragmentation in the online video market with ‘a single technology platform for engaging audiences and transacting with optimal efficiency.’Rightster provides an ‘upload once – commercialise everywhere’ solution specifically targeted at sports content. Rightster’s technology platform extends the reach of live and on-demand video content via clients’ own sites, a network of publishers as well as Rightster’s multi-channel network (MCN) on YouTube.Founded in 2010, Sports Investment Partners is a European investment firm focused purely on driving investment and growth in the sport industry.Michael Broughton, a founding Partner at SIP, has been appointed Non-Executive Director of Rightster. SIP has also engaged with Rightster to provide its services to across the world of sport. Speaking following Rightster’s admission to the AIM market, Broughton said “I am delighted to be joining the Board of Rightster and I look forward to working with Charlie Muirhead and the rest of the senior management team to bring this world class platform to the wider sports market.”Broughton continued, “We believe that the world of sports content is changing rapidly; and with consumers spending more and more time online and viewing ever greater video content we consider Rightster to be the best platform for brands, rights holders and all stakeholders in sport to achieve their goals in the online content space.”Rightster provides cloud-based services that optimise the distribution and monetisation of live and on-demand video. Rightster is ‘a global business to business video network for 360° distribution, content-sourcing, audience engagement and monetisation’.Rightster’s software and services aim to make it simple for sports, fashion, news, entertainment and viral rights holders to enhance the value of their video whether on a licenced, ad-funded, direct to consumer or paid placement basis.Rightster’s network currently stands at over 750 content owners and over 6,500 publishers. The group employs approximately 200 staff in 11 offices across 9 countries.Over the last 18 months, Rightster has seen an increase in average monthly views from approximately 22.5 million average monthly video views in the first half of 2012 to approximately 123.3 million average monthly video views in the second half of 2012. This then increased to approximately 160.7 million average monthly video views in the first half of 2013.Commenting on the successful placing and admission to AIM, Charles Muirhead CEO and Founder of Rightster said “Video is exploding; Informa predicts that the global online video market will be worth £24bn or US$37bn by 2017 but it is still a hugely complex and fragmented market.“As the first YouTube Multi-Channel Network (MCN) to IPO, Rightster is positioned at the centre of this ecosystem and poised for growth. Rightster’s cloud-based services take away the complexity and enable rights holders and creators to focus on producing great video content and leave Rightster to run its video back-office to efficiently reach and engage audiences wherever they are.He continued, “In the last 18 months we have seen average monthly video views grow six fold. We expect our growth to come from our focused investment in technology, and we are also in early discussions with a number of possible acquisitions that would accelerate growth through new clients, footprint, expertise and faster monetization.”www.sportsip.co.ukwww.rightster.comlast_img

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