26 Sep

Small hoteliers receive marketing techniques training

first_img Share LocalNews Small hoteliers receive marketing techniques training by: – January 16, 2014 Share (L-R): Discover Dominica Authority’s Head of Marketing Nikima Jno Baptiste, AID Bank’s General Manager, Julius Corbett and Tourism Minister, Ian Douglas.Twenty-three (23) small hoteliers here have been told that providing quality service must be at the top of their agenda if the sector is to forward. That call was made by Tourism Minister Ian Douglas, at the start of a five day Marketing Techniques Workshop for small hotels at the Fort Young Hotel in Roseau on Thursday, January 16, 2014. The workshop aimed at making technical assistance more accessible to the sub sector is funded by the Caribbean Development Bank through the Agricultural Industrial Development Bank (AID Bank) and organized by the Caribbean Technological Consultancy Services Network (CTCS). “Ensuring that providing a quality service must be your primary motive do not let it be just about the money”. “You can’t think that because bills are due and you may have other guest for the week that all of a sudden the price of your product and services go up. That is short term thinking … and will only come back to hunt you in the future,” Douglas admonished. He also urged the participants to develop a coping and sustaining mechanism in the “competitive nature of life and business”. “We should all be able to make the direct connection to understanding and appreciating that the tourism dollar is in fact every body’s business, and because it is our business, we should protect it but more importantly we should assist it to grow and to develop,” Douglas noted. He said Dominica is now embarking on a tourism satellite account system which is expected to provide a better understanding “into the true contribution of the tourism industry to the GDP”.Douglas, who applauded the Aid Bank for its interest in moving the tourism sector forward, said an efficient financial sector is critical to the tourism sector and to all productive sectors as they provide the financing that enables investments in operation that bring about growth within the economy. “We are pleased with your participation in this initiative to equip and ensure that our small hotels find the formula to succeed in this very competitive environment”. This approach of “teaching them to fish and not just feeing them” is preferred in these very trying times the Minister noted.Meanwhile, general manager of the Aid Bank Julius Corbett described the workshop as “very timely” in enhancing the skills of tourism operators. “This national workshop on marketing techniques for small hotel is very timely and designed to enhance the marketing skills of managers and staff of our local properties in a way that will maximize earnings and profits”. The Aid Bank, Corbett said, has had an “outstanding relationship with the Caribbean Development Bank (CDB) for over 42 years and has provided “millions of dollars to the Bank to on-lend to its clients or customers in the social and productive sectors including tourism”. The five day workshop, which will take place over the next three weeks, will be facilitated by Nikima Royer-Jno Baptiste, head of marketing at the Discover Dominica Authority. This workshop is part of the Caribbean Technological Consultancy Services Network series of train- the- trainer workshop consultations which will address the challenges faced by micro, small and medium sized enterprises operating in the Caribbean development banks borrowing member countries.The workshop is targeted at hotels with seventy-five rooms or less.Dominica Vibes News Sharecenter_img 18 Views   no discussions Sharing is caring! Tweetlast_img

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